Whopper Neutrality
Do you know exactly what net neutrality is? Burger King explains it to you.
Net neutrality is when all data is treated equally during transmission on the Internet. It does not matter who sends what to whom. And everyone should have the same access to the data networks. If, for example, a mobile communications provider grants faster network speeds to users with more expensive subscriptions, this is not network neutrality.
However, the topic - even though it is often addressed - is quite complex. Many people know the expression, but do not know what exactly it is about.
Burger King and the David agency have therefore taken it upon themselves to explain the term. With the help of the Whopper. Striking and pleasing: For once, it seems as if the campaign was really carried out. With real people, instead of bad actors.
And we have now understood the principle: It's almost like Swisscom subscriptions. Only with meat in between. (hae)
