Advertising annoying?
This one, for an anti-stress remedy, for sure - and with full intent.
The task of OutofTheBox Russia was to bring the slogan "Persen helps to combat stress" as a banner add to active and stress-prone women between 25 and 40. The approach: people who are already stressed out are easily irritated by little things. Little things, like banner ads on the Internet. That's exactly where this advertising comes in. If you're going to annoy people anyway, then at least do it deliberately and with the prospect of a way out of the stress. The interactive banner is actually annoying because it asks a lot of questions, annoying questions that have to be answered with "yes" or "no". It starts with the question: "Do ads like this annoy you?" and then "Do coffee stains annoy you?", "Do your husband's friends annoy you?", "Do people on the subway annoy you?", "Do ads that don't have a button annoy you?". As long as you press "No", the questions go on and on, and at some point they even repeat themselves. The speculation is that at some point even the most patient person will find it too much, get stressed and then press "Yes". If this happens, the actual product advertisement is played. Good idea with the ad. However, it remains to be seen whether it is a good idea to provide relief in stressful situations with pharmaceuticals. (nod)
