Advertising puzzle XXXL
A giant puzzle is being used in Israel to promote a particularly prestigious university.
You see puzzles in advertising all the time. The symbol is a simple and easy-to-understand way of showing that something fits together harmoniously - or that something crucial is missing.
However, the fact that a huge poster on a building is made up of two-meter puzzle pieces is (presumably) a world first. The message from Hebrew University: "Tough but the best". The location: Aylon, the busiest street in Israel.
Since the assembly must have taken quite a long time, the path was probably a (partial) goal. The roped-off workers who put the oversized puzzle pieces together - who wouldn't be interested to see what message comes out at the end? (hae)
