When advertising should not generate too much attention
Burger King's King Deal is so cheap that the company is actually glad if not too many customers take advantage of the offer. Consequently, they haven't put much effort into advertising it.
The "King Deal" costs 4.95 euros in France in November. That shouldn't leave too much profit for Burger King. The advertising is correspondingly restrained, because after all, they prefer to sell the full-price menus. Of course, this is nonsense, but at least it's another original advertising idea from Buzzman, Burger King's creative team in France. (hae)
