When business cards tell stories
People who read The Good Life magazine know more. And consequently make fewer serious mistakes. To illustrate this, McCann lets business cards speak in France.
Life often takes unexpected turns. Positive turns: good. Negative turns: not so good. The latter can be prevented (at least in part) by informing yourself before embarking on an adventure. For example, by reading the right books: The Good Life knows what to look out for in the areas of business and lifestyle. If you believe the advertising. McCann Paris lays out business cards and leaves the storytelling to the viewer's imagination. The result is an eye-catching print campaign with an aha effect.
