When motorcycle fans' hair stands on end

"The loudest thing you'll hear is your heart racing." reads the Harley-Davidson website. You could put it another way: "The last thing you'd expect from Harley-Davidson is electric motorcycles." The brand is the epitome of volume and gasoline. And now apparently also wants to make the leap into the electric mobility age. Available September 2019. MullenLowe Paris lays the communicative foundation. With a campaign that is worth seeing - but could also be misinterpreted. After all, many a die-hard Harley fan's hair will stand on end at the thought of the electrified myth. Have a good ride!