When you are greeted by those at home in the distance
DOOH personalization, taken to the next level: In France, train passengers are greeted by their loved ones via video message when they reach their destination.
"Welcome Gare" is the name of the campaign implemented by Buzzman agency in collaboration with Elise Technologies company for the French media agency Mediagares. About the site Welcomegare.fr people who have stayed at home" can send a video message to their loved ones. This is played on the digital screens at the arrival station as soon as the traveler passes the billboard. "This is called "hyper-targeting.
But those who now fear that the campaign exceeds the last limits of technological identification are mistaken. The screens are merely synchronized with the arrival times of the trains. Presumably, after the train has arrived, all greeting messages that have been "posted" for passengers on the corresponding line are simply played - regardless of whether the target person is actually on the train.
Seen in this light, the implementation is actually quite simple, but also quite clever. The concept could easily be adopted for airlines at far-flung airport arrival halls, for example when travelers are waiting for their suitcases. After all, you'll probably never meet travelers more emotionally than when you harness their loved ones in person.
