If a company does not need to show the logo in advertising
Doritos uses the "Anti-Ad" to promote its own products. The company has removed its own identity from all communication.
Who can, who can. Doritos, for example. The US tortilla chips company is so convinced of its own products that it no longer considers it necessary to advertise them. Consequently, the name "Doritos" has disappeared from numerous channels - the only thing left to read is #LogoGoesHere (The logo goes here - a sentence to read when a logo is missing and still to be added), the name of the campaign. And the logo was replaced by a red triangle - that will have to do. The campaign was created by the agency Goodby Silverstein & Partners.
