When Goldfinger becomes Oldfinger, the time is ripe for a Sky subscription
Serviceplan Campaign X presents this message for Sky Deutschland: If you miss the beginning, you miss the story.
If you watch linear television and switch on too late, you may have missed crucial moments of the movie. Video-on-demand providers such as Sky offer decisive advantages here: You watch when it suits you and you can pay full attention from the very beginning.
You don't actually need a Sky subscription for the program start guarantee, just a simple replay function that enables time-shifted television. Nevertheless, the campaign by Serviceplan Campaign X gets to the heart of the advantages of the pay-TV channel and celebrates the always beautiful game with letters. Famous film titles lose their actual meaning when the beginning - symbolized by the first letter - is omitted.
