Away with all the projects!

Because a real project, as everyone at the Hornbach DIY store agrees, is neither created in a MacBook nor in hipster coffee. Building a house, renovating a room, redesigning a garden - these are real projects. In other words, the kind of self-realization projects that Heimat and Hornbach have already successfully cultivated in countless campaigns. And so the claim of the campaign, which was launched at the end of the year, is: "Don't say project if you don't mean Hornbach!" Got it! And: agreed! (hae)