Good things come to those who wait
BETC Paris presents a campaign for Pathé Gaumont: You should go to the movies again—that's where the great stories unfold.
Constant moviegoing wears away the stone: BETC tells a typical French love story. And underlines what cinema is all about: emotions. They may be great on the sofa at home, but the magic of movie theaters remains unmatched. Regardless of whether you go alone or as a couple. What still is, can still be. (hae)
