Warmth the Berlin way
The energy provider Vattenfall and the agency Kreuzbergkind are displaying posters in Berlin that warm the heart even in the freezing cold.
On a walk through bitterly cold Berlin, Vattenfall's out-of-home campaign radiates warmth, makes you smile and touches your heart. Yes, that's how we know and love the German capital. Tough, but warm, and a good dose of craziness on top.
"As individual as the people in our city, as diverse as our twelve districts, as direct as the famous Berlin snout and as close as the currywurst at the snack bar around the corner," says the Campaign website. "This is heat the Berlin way - locally generated, environmentally friendly and future-oriented. A real piece of Berlin!"
In addition to classic and digital out-of-home spaces in the capital (CLPs and megalights), the motifs will be placed as advertisements in special interest titles. Everything is bundled on the website Heat.berlin.
The current posters are already the second round of the campaign. The agency responsible, Kreuzbergkind, won the account from Vattenfall Wärme Berlin in October 2017 and showed subjects in the first round that also paid homage to the German capital. What else is there to say except: "I'm as touched as applesauce." (ank)
Responsible at Kreuzbergkind: Daniel Freier (CD Text), Paul Brandi (CD Art), Robert Körtge (CD Art), Marcus Bank (Consulting). Photos: Delia Baum.
