And daily greets the Jeep Rubicon

Bill Murray makes his commercial debut and teams up with Highdive Chicago to show how a Jeep can turn an endless time warp into a true blessing.

Jeep®-_-“Groundhog-Day”-_-Bill-Murray-_-02.02.2020-0-39-screenshot

On Sunday, "Groundhog Day" was celebrated in various parts of Canada and the USA. If the groundhog comes out of its burrow on this day, casting no shadow, spring is near.

In the 1993 film of the same name, the protagonist - played by Bill Murray - is doomed to relive the same day over and over again. Now, some 17 years later, he finds himself visibly distraught in the same situation.

But this time something is different. A Jeep Rubicon catches the protagonist's eye, whereupon he decides without further ado to seek refuge together with the groundhog in the vehicle. As a result, he begins to look forward to each new day and thus to love Groundhog Day. Because with the Rubicon, no day is the same as the next - even though it's basically always the same.

Jeep®-_-“Groundhog-Day”-_-Bill-Murray-_-02.02.2020-0-27-screenshot

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