And daily greets the coronavirus
Jeep brings Bill Murray back on board for a successful adaptation of the Jeep Super Bowl campaign, tailored to the current situation.
Groundhog Day was celebrated in Canada and the USA just under two and a half months ago. On this day, a groundhog is used to determine whether spring is coming soon this year. We are probably most familiar with the holiday because of its theming in the movie "And Every Day the Groundhog Greets" starring Bill Murray, who is doomed to relive the same day over and over again.
At this year's Superbowl Jeep took up the theme of Groundhog Day and created an entertaining commercial, starring Bill Murray and a helmet-wearing groundhog. Now, several weeks later, the corona lockdown has given us a much better sense of what it's like when every day is the same. Jeep has also recognized this - as well as the seriousness of the situation - and has therefore linked to the campaign in a way that is appropriate to the situation. In #StayOffTheRoad, the public is encouraged to stay home. And when the whole spook is over, the roads will be waiting for them.
