Twint to the shin

Microspot.ch is taking advantage of the crisis to deliver a subtle blow to its main competitor, Digitec Galaxus.

twint-microspot

In a (at least partially) public war of the roses, Digitec Galaxus recently parted ways with mobile payment provider Twint (Werbewoche.ch reported). The reason was that no agreement was reached on fees. The Swiss online retail market leader presented itself as an e-commerce Winkelried, who sacrifices himself unconditionally for the customer and fights for every centime in fees. Right up to the payment options lockdown.

There may probably be a lot of truth to that. Customer friendliness has always been part of Digitec Galaxus' DNA. But many people simply like to pay via Twint. They couldn't care less what terms the parties involved agree on behind the scenes. Customer experience does not normally depend on centime amounts.

The dispute opens up opportunities for competitors from Coop: Microspot.ch - headquartered in Moosseedorf, Bern - is seizing the opportunity and launching a Twint promotion. "Are you missing Twint? We've got it!" is the greeting from the capital canton to Zurich. If you buy 100 francs or more, you get a 15-franc discount when you pay with Twint.

Speaking of which: the massive expansion of the product range that Microspot.ch in the past year and a half is now paying off. And suddenly it makes sense that a former online retailer for consumer electronics and computer parts is now also selling toilet paper.

So if you still need toilet paper or have relatives who can't join in the morning hamster orgies: Microspot.ch has some in stock. If you hoard several packages and pay by Twint, even... 15 francs discount beckons.

 

 

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