Trojan snack
Burger King and McCann turned moviegoers into Whopper smugglers in Peru.
When the law was repealed in Peru that no one was allowed to bring their own food into the cinema, there was a restriction: only food that could also be bought in the cinema and was "cinema typical" was allowed.
To ensure that Burger King customers don't have to do without their beloved Whopper at the cinema, the McCann Lima agency developed the "King Popcorn". A kind of Trojan horse for the palate. With grilled and deep-fried insides: The top mock layer of popcorn is followed by hidden burger-child classics. The original campaign is said to have caused quite a stir in the social and conventional media. (hae)
