Tramroulette
A cool event in Amsterdam: Tram passengers waiting for their ride turned into roulette players.
To drum up publicity for the Holland Casino, TBWA converted a tram stop into a roulette game. Instead of throwing the ball into the so-called roulette wheel, it was stuck onto the incoming streetcars. Whoever stood in the right place - namely where the streetcar ball came to a stop - won something. Presumably credit for the real casino (there's nothing like casino movies in the original language). Waiting on public transport could obviously be a lot of fun. (hae)
