Beastly healthy
The meal kit provider Stubborn Farmer pokes fun at the popular recipe videos on social media.
The company, which is based in Ontario, Canada, supplies the Toronto region with over 30 types of vegetables and animal products from cows, sheep, pigs and chickens on request. All produced organically and ethically. The contents of the box, which is delivered weekly, can be put together as desired.
The agency Rain 43 is not only responsible for the naming and the entire brand identity, but also for the charming campaign with which the Stubborn Farmer draws attention to the healthy delivery service on Instagram and Facebook.
At first glance, normal recipe videos, like the hundreds of thousands shared by food bloggers, foodies, lifestyle chefs and ordinary users. With the small but subtle difference that for once the focus is not on people, but on animals. (hae)
