Superhumans
Channel 4's Paralympics trailer is a joyful tribute to everyone who refuses to let a disability hold them back.
From September 7 - 18, 2016, the Paralympic Games will take place in South America for the first time. Some 4300 athletes from over 175 nations are expected to take part. Over 500 medal competitions will be held in 23 sports. English broadcaster Channel 4 is broadcasting the Games and is already working hard with London agency 4creative to promote the event. The result is the great, lively trailer "We're the Superhumans". The protagonists are portrayed as "superhumans" in a self-confident and relaxed manner. They do not struggle with their fate, but take it into their own hands. They are not handicapped, but quite strong in what they do. Regardless of whether they are a top Paralympic athlete or a child. Heroes to be admired - not pitied. (hae)
