Storytelling up close

McDonald's Happy Meals have always included plastic toys for the smallest guests. The small gifts promise about five minutes of joy on average, but in comparison cause a comparatively immense ecological footprint.

Since 2015, McDonald's France has offered a choice between plastic toys and a book. With the film, in which a girl together with her mother experiences first-hand the story she is about to be told, the fast food chain emphasizes the importance of family and closeness for growing up.