Stockholm remains on the ground
In an era of climate action and “flight shame,” the Stockholm-based transportation company is borrowing the advertising language of airlines.
Why travel far and wide and pollute the climate when it's also nice to be at home? It doesn't always have to be thousands of kilometers when you need a change of scenery. In Sweden, the term "flyskam" (flying shame) became a trend in 2018, and the population's willingness to stay on the ground is correspondingly high.
The Ehnrestråhle agency simply and effectively copies the language of airlines and long-distance travel providers. With the small difference that the destinations shown are within train distance and the corresponding prices are lower.
