Storage space
Len’s Self Storage has been offering storage space for over 50 years. An OOH campaign shows how the world has changed in the meantime.
The Scottish provider was already renting out storage space when the Beatles were making their worldwide breakthrough. Consistency and reliability seem to be a particular advantage in this business - anyone who wants to store important items outside the home prefers to do so in one place and with a provider that has proven itself over the decades.
The Union agency shows that 54 years is quite a long time. When Len's Self Storage business, for example, "flat white" was still understood to mean a slice of white bread - and no Hipster coffee. The campaign uses various witty comparisons to emphasize how time flies. And how companies have managed to offer customers an indispensable range of services for decades, despite a glut of start-ups and new digital business ideas. (hae)
