Fun and games in the parking garage

The Norwegian agency Try built a remote-controlled concrete pillar to cause confusion and despair in the parking garage.

try-dnb

For many drivers, parking garages are narrow and confusing enough without any additional outside influence. If the neighbor has not parked in the middle, getting out without causing damage quickly becomes a gymnastics exercise. And then there are those concrete pillars everywhere... they don't forgive mistakes. So it's no wonder that in Norway, one in three car body damages is caused by parking.

It would be convenient for insurance companies if this figure were lower. The financial and insurance service provider DNB is trying to raise awareness of the issue of "parking damage" with an ambient campaign and the resulting film. And, for once, it covers any dents without downgrading the premium bonus. Fair! (hae)

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