Snoop Dogg and Sodastream enjoy the little things
For this year's Christmas campaign, Sodastream has enlisted «The Doggfather,» Snoop Dogg. The message: Enjoy the small, meaningful things in life.
The spot, produced in-house, tells with a wink how even the small things can bring great joy in the context of the holidays. With the support of a sea turtle, the rapper also conveys Sodastream's environmental message, because small changes in behavior can already make a big contribution to environmental protection.
The spot was realized by Alon Seifert and director Jake Szymanski. (pd/swi)
