Shreddie or not?
Breakfast sets the course for a good or bad day - says McCann London in the 30-second spot for Shreddies.
"Eat breakfast alone, share lunch with a friend, leave supper to your enemy," says a proverb. In other words, breakfast is the most important meal of the day. Even if many people skip it due to time constraints or habit. When strengthened, it is easier to tackle the challenges of the day. McCann reminds us of this for Nestlé Shreddies cereals. Whether this is really the most sensible breakfast of all remains to be seen. But the split-screen idea works well. As does the claim "Are you Shreddie or Not?". (hae)
