Search Blabla. Find Truth.
Similar to what FCB Zurich did last year, the Belgian agency Air is using YouTube ads creatively to provide commentary on educational video content.
"Search Racism. Find Truth" from FCB Zurich used pre-roll banners to place counter-statements before videos with right-wing content. Air from Brussels used in-video banners to comment on the speeches of heads of state responsible for human rights violations in the campaign for Amnesty International. With fake subtitles.
The real Youtube subtitles are thus covered by the "translation" of the human rights organization. Truth instead of blah blah. At the end the hint: You will never hear these words from his mouth, but sadly it is the truth. Clever! (hae)
