Screamer

We already know that advertising reacts to the viewer's volume level - we remember, for example, the Canadian beer vending machine that dispensed a drink depending on the scream level. But what BBDO developed for the Soundlounge, a special edition of the advertising film industry get-together Director's Lounge, is probably a world first: A poster that is initially blank and only gradually builds up through acoustic impulses.

https://www.youtube.com/watch?v=hh26MHoNmh4

Clever, because passers-by are encouraged to make noises in order to see a poster advertising an event that is all about noises and sound. Even if the target audience is of course different. The real addressees can be found on portals such as W&V the case movie. Just in time: The event will take place on August 25. (hae)