Poster pays to look
The creative agency Kids is launching the world's first poster on the streets of Berlin that rewards you for your attention.
Every day, companies invest a lot of money to attract our attention. But we don't get a penny for our attention. Tech insiders like Zuckerberg and Tristan Harris are starting to question the way companies control and monetize our attention. The kids creative agency has therefore decided to remind people how valuable their time is and has created the world's first poster in Berlin that pays people for their attention.
The mobile poster uses a sensor to reward passing pedestrians who stop in front of the poster with euro coins. The campaign not only surprised passers-by, but also gave them food for thought.
