Paw karaoke

The lyrics were slightly adapted to the four-legged circumstances, the chorus of the original by Eric Carmen from 1987 remains unchanged. "Resistance is futile," is the claim at the end of the good one-minute cover version. Cat owners know: that's true. Hungry cats usually leave little room for negotiation.

The spot was created by the London agency AMV BBDO, responsible for the music production Radford Music. By the way, AMV BBDO launched the "Resistance is futile" campaign a year ago (see below). (hae)