Out-of-Home on Fire
A campaign worth checking out: Publicis has put up posters in Toronto whose spark literally spreads to the surrounding area.
The cooking stove is the number one cause of fire outbreaks in Canada's homes. A little awareness-raising can never hurt - because in most cases, a little attention would do the trick. Publicis has launched a campaign in Toronto that makes full use of the strengths of out-of-home: Billboards imitate facades and cause advertising posters on them to burst into flames. The fire spreads to windows, which are also imprinted. Another subject simulates a fire in a poster holder at a bus stop.
The campaign also features original digital subjects - including a banner which ignites another.
