Online banner, printed
To ensure that ad-blocker users don't miss out on the special deal, Boursorama Bank printed the banner in the newspaper.
Normally, the shift of advertising money takes place from print to digital. The approach of the French agency Buzzman, which published an online banner in a newspaper ad, is therefore almost symbolic. So that even those online users who use an adblocker can see it. The ad was published in the French free newspapers CNEWS Matin and 20 Minutes and is sure to have reached one or two ad-blocking media consumers. (hae)
