Useful posters
Serviceplan has put up posters in Berlin that allow for abbreviations. The clever campaign promotes a feature of the Mini.
"Mini Connected offers a wide range of intelligent services and apps - opening up the whole world of information and entertainment to the car. For example, traffic information can be received in real time to find the quickest route to your destination in traffic jams. A function that commercially available navigation devices with live traffic services have actually been capable of for years. But the Mini can probably do it even better. At least the feature has never been advertised so well: Serviceplan put up "posters" in Berlin that allowed passers-by to take time-saving shortcuts. Thanks to ladders, stairs or doors in the right places. Whether on foot or in the car: Mini ensures that you reach your destination faster. And that even the most convinced OOH opponents have probably turned a blind eye for once. (hae)
