Norwegian Smart House with pitfalls, second part
The Norwegian agency Try shows once again: Smart doesn't have to be particularly smart.
Remember the pitiful smart home owner who couldn't be understood by his smart voice control at the front entrance after a trip to the dentist? (click here for the spot) The campaign by Norwegian agency Try, commissioned by Rema 1000, demonstrated that simplicity also has its advantages. For example, the supermarket chain focuses on being simple and cheap.
The spot, which won the full set of gold, silver and bronze medals at the Epica Awards, now gets a successor. Not only does the concept remain the same, but also the hardships of the poor man whose neighbor lives a simpler life, but at least as relaxed. Jogging with a treadmill and VR goggles may be nice, but the technology can't compete with fresh air.
