Do not hesitate, adopt barrel

Since all catering establishments are closed due to the lockdown, Danes are also only allowed to enjoy their beer within their own four walls. To ensure that things don't stay that way after the crisis, the bars now need active support. Because many of them are currently dependent on help.

Now beer drinkers can also do their bit when they enjoy a cool Carlsberg at home. All they have to do is scan their bottle or can label. The good consumed will be added to a virtual keg on the Carslberg website. With each keg filled, they receive credit for two post-lockdown pints, which they can then enjoy - at Carlsberg's expense - back at the bar, pub or restaurant they trust.

The campaign is accompanied by a TV commercial with the usual humorous undertone. Grey Europe is responsible for the implementation.