Message in a box
A German animal welfare initiative is using egg cartons to push for new industry standards in chicken farming.
An egg carton that is the same size but only has room for five eggs? The initiative "Less brings more" challenges the industry standard in chicken farming and wants to change it. Instead of nine laying hens per square meter (!) as is the case today, fewer than the current (German) organic standard (six hens) are to be permitted. This sounds more than reasonable. The initiative of Bioland and Demeter also wants to achieve that "organic" does not start with the keeping, but with the breeding. For example, male chicks would no longer be allowed to be killed.
The real-life boxes are currently being distributed to decision-makers and opinion leaders from the media, politics, entertainment and agriculture. Let's hope that the campaign achieves the desired effect.
