Man, you are actually quite okay
What will never happen in real life is at least possible in advertising: a cat that shows gratitude and appreciation.
Cats have mastered the art of letting humans know that in their living environment they serve mainly as food suppliers and servants. Not infrequently, cat owners therefore have the feeling that they are actually just the human of a velvet-pawed human owner. Tolerated, but not loved.
It's nice when genuine appreciation comes back all the same. Even if it's just in the spot by London agency AllTogehterNow for German dairy products brand Onken. Onken's products are sold mainly in Germany and the UK. On the island, the cross-media and multimedia campaign "Feed Your Inner Happiness" was launched last week. Users are asked via Instagram, for example, to show their own personal paths to inner happiness. For example, when they eat a yogurt on the sofa. Or being spontaneously surprised by their cat - including a balloon.
