"Buckle Up" takes up the concept that was already used in the Lawn mower spot was used: You save more, you get more - with every cut. More is always possible - even with cowboy belt buckles.

Speaking of more: in terms of clicks, everything is wide open at Geico. The commercial, which shows telephone inventor Alexander Graham Bell answering calls in a theater, has almost two million views after two weeks. Once again, The Martin Agency has struck a chord with the Internet generation, which voluntarily watches commercials on YouTube - provided it is worthwhile. This is definitely the case. Telephone terror in times when there were two or three telephones. "New Phone, who this?" It really doesn't get much better than that. (hae)

Conversation between neighbors. About the hedge. Useful, because one side saves noticeably more insurance money - and has plenty left over for the rest. The "Extreme Landscaping" commercial was launched a few days ago. And is once again inspiring viewers. All that remains is the question from YouTube user Chris Brinzo: "How exactly are you saving people's money when you spend over a billion a year in advertising?" Good question. Especially as Geico's advertising budget is actually over a billion dollars a year (!). At least that's fine with us. And in the end, the calculation seems to work out somehow. (hae)