Men's food
If the food is too healthy, alarm bells start ringing for husbands. At least in Denmark.
Actually, the lovingly designed flower meadow that the construction worker finds in his food box doesn't look too bad. The right dressing would help. Real men on the building site, however, prefer something more dignified. In Denmark, this is Stryhns: a liver pâté that - if you believe the company's own website - is almost part of the cultural heritage of the northern European country.
The Stryhns campaign "Food for Men", created by M2Film, was launched in spring 2016 and won double gold at the recent Epica Awards (categories "Food" and "Best Use of Sound and Music"). Only gold, without garnishes and greens. (hae)
