Culture is good for health

In a poster campaign, the Brazilian agency Box Comunicação shows that it's perfectly fine to put the newspaper aside every now and then to read a good book or watch a movie.

Kultur

Information is important, and especially during a crisis, many tend to check the news feed even more often than they normally would. In these uncertain times characterized by lockdowns and home offices, however, there are definitely positive aspects to be highlighted as well. Many feel that the current situation is decelerating and that they have more time to devote to cultural activities, among other things. On its posters, Box Comunicação shows with links to stories from films and books that culture can indeed be beneficial to health.

Gesundheit

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