Crackling sweater

Burger King has been grilling its burgers over an open flame since 1954. Presumably, the company has been celebrating this method of preparation as a decisive advantage over its main competitor McDonald's for just as many years. There, the burgers have always been cooked on a hot plate. Not only Product test foundation believes that the burgers taste better thanks to the open flame. However, grilling also leads to harmful substances that - taken in large quantities - are suspected of causing cancer. Whether it is particularly healthy to eat large quantities of the fried Big Macs is another question.

To make sure people don't forget the big difference, you have to emphasize it again and again. The French agency Buzzman, which repeatedly attracts international attention with its Burger King campaigns, has therefore turned to the sweater as an advertising medium and designed a particularly Christmassy example for the fast food company: The sweater with integrated fireplace. And a fireplace. This comes via Mobilesite Flammes.burgerking.fr on the smartphone and is thus pushed into a fanny pack. But woe betide when mom calls - flight mode recommended.

By the way, you can buy the sweater since December 6 on Wheel.co buy for 29 euros. Just in case.

That is the good news. The bad: The idea is not new at all, but at least three years old. The agency's achievement here was to adapt an existing concept to the burger theme. To be fair, it should be noted that the spot talks about a "reinvention" of the flame pullover. As is so often the case, in the end it is said: Chli enttäuschen muss es. (hae)