Small print
Fruit of the Loom's Everlight underwear line is so light that you hardly notice it. Many advertising messages also go largely unnoticed. In this case, however, it would have been worth taking a closer look.
The Crispin Porter & Bogusky agency hid sums of money in various places in New York. In each case 1851 dollars, because Fruit of the Loom was founded in 1851. Posters provided clues to the hidden treasure. Which most passers-by consistently ignore or at least don't look at closely enough. In this case, it would certainly have been worth studying the advertisements - and especially the small print - a little more closely. The people who did were rewarded. Other posters showed QR codes, for example, which, as we know, are also rarely used. (hae)
