Classics reinvented
Publicis Conseil and Will.i.am whet the appetite for coffee. From the capsule.
The fact that the omnipresent Will.i.am is now also appearing in Nescafé commercials - well. The once respected rapper and subsequent pop chart topper is now boundlessly creative and not only appears at the Cannes Lions Festival of Creativity, but also in commercials. As a very creative person. This could theoretically be annoying, but it isn't - because you almost have to like the result that Publicis Conseil delivers for Nescafé Dolche Gusto. This is probably how advertising can turn out if you invest very large sums in it. But as we all know, there is enough capsule money to go around. Will.i.am reinterprets "(Sittin' On) The Dock of the Bay" by Otis Redding, giving an old classic a new shine (even if it didn't need it). A bit like Nestlé does with Nescafé Dolce Gusto. Chic! (hae)
