Classic with bacon

The Big Mac has been the McDonald's burger par excellence for over 50 years. And it hasn't changed over the decades. We've known that at least since TBWA\Zurich's anniversary campaign. For the first time, there was an extension of the "holy" original recipe for the birthday: The Big Mac was offered for a while as a special edition with bacon.

The Big Mac Bacon was also launched in Sweden. The Nord DDB agency from Stockholm made it known with a stunningly simple message. The campaign is a few months old, but: A classic is a classic is a classic. With bacon.