Smoking weed in Kananda
Starting October 17, everything will be different. The Canadian cannabis brand Tokyo Smoke is celebrating Legalization Day with a commercial worth watching.
On October 17, Canada celebrates. The North American state becomes the first G7 industrialized country to completely legalize cannabis. The approximately four and a half billion (!) francs that the Canadians have been spending annually on illegally acquired hemp products will in future fill the state coffers via taxes. At the same time, legalization is intended to dry up the illegal market - and to protect consumers from drugs laced with pesticides or other additives. Some states are likely to be following developments in Canada with interest.
The companies that will produce and distribute legal cannabis products in the future will certainly be following the legalization with interest. Tokyo Smoke, for example. The company is declaring October 17 a kind of national holiday. The in-house produced video asks: How do you spend October 17th? And motivates people to do something special on the day.
The commercial is packed with Canadian influencers. They all spread the good news and link to the campaign page via their channels Spendtenseventeen.com. Among other things, it offers recipes that can be cooked in exactly 10 minutes and 17 seconds. And there is a countdown. 20 days, 2 hours and 53 seconds to go. (hae)
