Youth language for advanced learners

In advertising, youth language means: thin ice! Because in 9 out of 10 cases you are wrong. Or you're too late, as the latest vong-her campaigns in Germany show. Because by the time the "adults" have picked up on the language trends and created a campaign from them, the real young people have long since changed their language completely. Target group missed.

Then it's better to beat it up like the Mainz adult education center. Because nobody spoke like that ten years ago. Effect: The ad ends up on Reddit.com and is laughed at by thousands of users - but at least it is also viewed. And that with a single booking on a bus butt. Really hiphop around the hips.

Otherwise, hands off youth language. Most young people prefer to be addressed in a language that takes them seriously and takes them seriously anyway. And that doesn't fish - more badly than right - in pseudo-youthful waters. (hae)

Source and photo: Reddit.com via