Once your reputation is ruined... you can advertise with ease
Drive-in car washes in Brazil have a reputation for often serving as a place for a quick treat in between. The Brazilian agency Grupo Polvo picks up on this fact in its campaign for a local drive-in company.
"Drive-in Box is a car wash company in Curitiba, Brazil. While the car is being spruced up from the antenna to the rims, the owner can make good use of the free time and privacy in the car wash. A few people may actually use the time for meetings or a short nap - but the car wash is notorious throughout the country as a place for sex adventures. Taking advantage of this fact, Grupo Polvo has created a series of social media ads for "Drive-in Box" that humorously address the dubious reputation of drive-in car washes. (nod)
