Interpretation
The Canadian agency Brad shows that Lego also fosters creativity in parents.
We have known Brad from Montreal at least since the Campaign for the Friends of Canadian Films. Now the long-standing Canadian Lego agency is showing that the Danish bricks not only encourage creativity, but also that of the parents. Namely when the buildings are proudly presented - and you can see at first glance that it must be a... . Similar to the showpiece discipline "drawing-guessing".
The ability to give free rein to your imagination is what has actually made Lego special and strong for decades. A USP that has been missing from Lego recently - at least in terms of communication and public perception. Instead, it's mostly about some Star Wars licensed special models. About Barbie-like play worlds. Superheroes and Disney figures. Nonsense, really, because children's imagination is still superior to any marketing and advertising department when it comes to creativity. (hae)
Subjects via: Adsoftheworld.com
