Indoor Horses
The Sky is the Limit. Amazing: SAS shows that airline passengers often have big plans.
"Think big" - in other words, get to grips with the big picture, don't get bogged down with the small stuff, tackle it, implement it, achieve it, get it done...
People often travel to do something somewhere. To do something, to put something into practice. And the main reason people don't travel is because they find reasons not to. No time, too expensive, probably not worth it anyway, too much effort, ecological nonsense - there's always something.
Airlines have always advertised with the big, wide world, with the longing for adventure or foreign lands. But the agency Åkestam Holst SAS chooses a wonderfully fresh approach. Think big and get on the plane. Then one day you'll even have enough for indoor horses. And you can't teach your own children the "think big" attitude early enough. Go to China, go see a panda, go see three Pandas! It's as simple as that.
The spots are brand new and were presented on Monday at the Youtube channel published by SAS. (hae)
