In this Ikea Christmas campaign everything is just different - fortunately
The «Silence the Critics» IKEA campaign, created by Mother London, is the first real highlight of the holiday season.
Heart-warming, emotional storytelling for Christmas? It doesn't have to be. At least not at Ikea. And at least not when Mother London, one of the best creative agencies in the world, is pulling the strings. Grime MC legend D Double E was mobilized for the commercial. He provides the background music that you wouldn't expect in a Christmas campaign, but somehow missed.
The old kitsch in the home comes to life - and complains about its own dusty appearance. Time for a gentle home relaunch. Powered by Ikea.
