Immo still good
The Immowelt campaign #fuerimmo is no longer brand new, but is still worth a look.
No longer brand new means: two months old and viewed by four million people on YouTube. The story: A guy is dumped by his girlfriend because his apartment is too small. The abandoned man finds solace - thanks to televangelists - in his dreams. "You can dream of a nice apartment, or you can simply get a new home," says the description of the real estate portal.
This is followed by a two-and-a-half-minute, visually stunning music video. With music reminiscent of Deichkind. No coincidence: Malte Pittner, one of the two performers, was a founding member and part of the band until 2005. The other is Tommy Peters, who has already produced Das Bo and Samy Deluxe, among others. The song can be heard on Immowelt.de can be downloaded free of charge. Why are the paid versions from Amazon, iTunes & Co. linked there at the same time... as well as immo.
The video, which seems to be very well received by the public, is the centerpiece of the Immowelt campaign created by the Fyff agency. Claim: "Immo first to Immowelt". That was kind of obvious. But as always, it had to come first. (hae)
